<text response_time="2021/05/15 8:36:25 pm CET" respondent_ID="R12" respondent_descriptor="I am a small/local business owner." language_policy="No"> 
<Q: Please elaborate on your language policy.> I am a consultant and would follow the strategy of any customer as appropriate. 
<Q: What makes a good packaging label? What information should be prioritised?> As much relevant data as can be accomodated and is relevant and understandable to the consumer. 
<Q: Can you describe your approach, or the approach of your organisation, to supporting/point-of-sale information with regard to plastic packaging?> Again as much as is relevant/understandable. 
<Q: Are there any examples of labelling that you are especially proud of? If you aren't involved in design, please tell us about some packaging/labelling that you especially like, and why.> N/A 
<Q: What information would you wish to be included on packaging labels, if e.g. space and branding weren't an issue?> As much as possible regarding the recyclability or otherwise of materials and the reason for the choice of those that can't be dealt with. 
<Q: Is there anything that you purposely avoid including on packaging labels?> Anything without a clear message. 
<Q: What do you most want consumers to take away from the text on packaging labels? Is there any messaging that you feel isn't landing with consumers?> What they can do with the packaging item. A simple definition of polymer type is not relevant consumers need to know what they can do without having to educate themselves. 
<Q: Do you have any other thoughts or comments you would like to share?> The latest action to make recycling services common across the UK is a major step. 
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